Born in the 70s, the Brand Persona proposes collections dedicated to women with soft shapes that do not wish to renounce to quality and to follow a contemporary and feminine style. Born in the 70s, the Brand Persona proposes collections dedicated to women with soft shapes that do not wish to renounce to quality and to follow a contemporary and feminine style. Contemporaneity, femininity, dynamism and personality are the values of the brand. The new websitewww.personamr.com is online since last summer; the aim is to establish a direct and interactive relationship with consumers which can live a new experience, in addition to the store. For this season the brand has chosen as testimonial Vanessa Incontrada, an Italian-Spanish actress,because she embodies the positive and female spirit of the brand.

Giulia Brandimarti (Fashion Director/Editor)May 31, 2011Comment

SWAROVSKY COLLECTION - "PIRATES OF THE CARIBBEAN: ON STRANGER TIDES"

Swarovsky presents its latest collection inspired by the latest chapter of the popular saga produced by Jerry Bruckheimer and Disney, "Pirates of the Caribbean: on Stranger Tides",  directed by Rob Marshall. The collection "Pirates of the Caribbean: on Stranger Tides", opens a new path in the long collaboration between Swarovsky and Disney. After the success of the collection "Alice in Wonderland "for Spring / Summer 2010 collection" Pirates of the Caribbean: on Stranger Tides " Swarovsky presents a design that recalls the patterns and key figures of this film. The collection also includes copies of the jewels worn by  Johnny Depp and Penelope Cruz .

"It was funny to search the typical signs of" Pirates of the Caribbean ". We have interpreted them in a modern and original style that  has always characterized the Swarovsky’s collections. The real novelty of this collection is its modern and unconventional approach, purely rock, "said Nathalie Colin, Swarovski's Creative Director.

Giulia Brandimarti (Fashion Director/Editor)May 23, 2011Comment

H&M CONSCIOUS COLLECTION - ITALY

Giulia Brandimarti (Fashion Director/Editor)April 13, 2011Comment

INSPIRER.nu AT MISSONI FASHION SHOW

Missoni chooses the beautiful yard of the Milan University to presents his next fall/winter collection. Colours chosen by designer, like pale pink, white and sky-blue are not winter colours for sure, they could be perfect for spring but Missoni changes the rules! Long floral maxi skirts are light and fluttering, following the body movement in the best way, as well as the maxi sweaters and the coats. Coats are comfortable and they must be open to fluttering like the skirts. Pants are characterized by a masculine cut, being quite large and straight.

Giulia Brandimarti (Fashion Director/Editor)February 27, 2011FASHION WEEK, Milan Fashion Week, inspirer.nuComment

INSPIRER.NU MILAN FASHION WEEK DAY 1 : FURLA PRESENTATION

Essential, modern, elegant.

For autumn-winter 2011/2012, the Furla woman chooses the retro style and feminine rigour of lines inspired by the 1950s, but with an ultra-contemporary twist. The past and present meet in a collection that blends classic and modern, geometry and colour, soft materials and clean lines.

Giulia Brandimarti (Fashion Director/Editor)February 23, 2011FASHION WEEK, Italy, MILAN, giulia brandimartiComment

Upcoming designers at BFC Newgen (London): Thomas Tait & Jackie Lee

In February from the 18th to 22nd several upcoming designers will present their collections at BFC, during London fashion week. Most of them come from the prestigious Central San Martin fashion school, where young talents as Alexander Mc Queen born. Starring of this edition will be Thomas Tait and Jackie Lee.

Thomas Tait graduated last year ,in 2010. His first Spring/summer collection was presented at Wilkinson Gallery to buyers and press last autumn , he won the Dorchester collection Fashion prize 2010, and was chosen by Asos to realize a capsule collection for the on-line store. According to Thomas, Style means elegance. His keyword is MINIMALISM, his creations are like sculptures, structured and full of edges, made with solids and noble tissues and they're dedicated to the androgynous women.

Giulia Brandimarti (Fashion Director/Editor)February 13, 2011Jackie Lee, London Fashion, Thomas TaitComment

PITTI MAN (FLORENCE, ITALY)

in Jenuary as usual, Florence hosted the Pitti Uomo where a big number of brands presented the new collections and trends for the next fall/winter. More than 1.000 brands - 40% not from Italy-, 30.000 visitors and 23.000 buyers from each country. Pitti started with the beautiful Alberta Ferretti fashion show, the show in honor of women's rights: on the catwalk not only model but also,actresses, socialitès, bloggers and ex important models.

How will be the man in 2011?

The "Sentimental state" shoes

ARFANGO lovers can enjoy the updated version of the line called "Sentimental State" which shows the sentimental status of the wearer, similarly to ones profile on social networks!you can choose between "I'M NOT AVAILABLE" model, if you're engaded, and "AVAILABLE" model if you're single! All loafers are made in satin and in different colours.

Giulia Brandimarti (Fashion Director/Editor)January 15, 2011Alberta Ferretti, Florence, Italian Style, Italy, Levis, Mens Fashion, Pitti UomoComment

THE GIANT ZARA OPENS IN ROME, AND IT'S ECOLOGICAL!

Thursday, December 9: the world's largest ZARA flagship store opened in Rome and it's totally ecological. Three years ago Inditex Group - Zara fashion distributor- decided to revolution the trade with a special attention towards the environment. In Recent years, Zara tried to reduce consumptions using only bio diesel trucks to transport the goods, but now Index Group wants more!The new mega store, which covers about 5000 square meters divided into three levels, it will become the reference point in the application of criteria for eco-sustainability.The aim of the project is 30% reduction in electricity and 70% reduction in water, but above all, a reduction of 200 tonnes of carbon emissions.

Giulia Brandimarti (Fashion Director/Editor)December 13, 2010Comment