Born in the 70s, the Brand Persona proposes collections dedicated to women with soft shapes that do not wish to renounce  to quality and to follow a contemporary and feminine style. Born in the 70s, the Brand Persona proposes collections dedicated to women with soft shapes that do not wish to renounce  to quality and to follow a contemporary and feminine style. Contemporaneity, femininity, dynamism and personality are the values ​​of the brand. The new websitewww.personamr.com is online since last summer; the aim is to establish a direct and interactive relationship with consumers which can live a new experience, in addition to the store. For this season the brand has chosen as testimonial Vanessa Incontrada, an Italian-Spanish actress,because she embodies the positive and female spirit of the brand.

Swarovsky presents its latest collection inspired by the latest chapter of the popular saga produced by Jerry Bruckheimer and Disney, "Pirates of the Caribbean: on Stranger Tides", 
directed by Rob Marshall.  The collection "Pirates of the Caribbean: on Stranger Tides", opens a new path in the long
collaboration between Swarovsky and Disney. After the success of the collection "Alice in
Wonderland "for Spring / Summer 2010 collection" Pirates of the Caribbean: on Stranger Tides " Swarovsky presents a design that recalls the patterns and key figures of this
film. The collection also includes copies of the jewels worn by 
Johnny Depp and Penelope Cruz .

"It was funny to search the typical signs of" Pirates of the Caribbean ".
We have interpreted them in a modern and original style that
 has always characterized the Swarovsky’s collections. The real novelty of this collection is its
modern and unconventional approach, purely rock, "said Nathalie
Colin, Swarovski's Creative Director.