Normal rules don’t apply…..Iris Van Herpen stands for a reciprocity between craftsmanship and 
innovation in technique and materials.Van Herpen forces fashion to the extreme contradiction between beauty and regeneration. It is her unique way to reevaluate reality and to express and underline individuality. The essence of van Herpen is expressing the character  and emotions of an unique 
woman and to extend the shape of the feminine body in detail. She mixes craftsmanship- using old and forgotten techniques- with 
innovation and materials inspired on the world to come.