Normal rules don’t apply…..Iris Van Herpen stands for a reciprocity between craftsmanship and innovation in technique and materials.Van Herpen forces fashion to the extreme contradiction between beauty and regeneration. It is her unique way to reevaluate reality and to express and underline individuality. The essence of van Herpen is expressing the character and emotions of an unique woman and to extend the shape of the feminine body in detail. She mixes craftsmanship- using old and forgotten techniques- with innovation and materials inspired on the world to come.
